A storefront,
one form away.
b2roll is a multi-tenant SaaS that lets any business launch a fully branded online store — no code, no plugins, no developer.
You bring the products. We bring the storefront, the couriers, the checkout, the SMS, and the dashboard.
- 10 premium templates
- 4 couriers built in
- SMS + live tracking
- Powerful admin
Three days, or three hours.
b2roll skips the procurement, the agency, the developer. Apply, brand, sell — in that order, on your own clock.
Apply
One short form. We review within a business day and unlock your tenant.
Brand it
Pick a template, upload your logo and palette. Connect a custom domain.
Sell
Add products, plug in delivery and SMS, take orders. Day one.
A whole storefront, edited down.
Everything an online business needs, with nothing it doesn't. Designed to be useful in week one, and still feel right in year five.
Zero-code storefront.
Ten premium templates, full control over logo, palette, fonts, favicon, and social share images. Launch a fully branded store with no engineering.
A theme, generated for you.
Describe the vibe — "linen and brass, calm" — and the theme generator lays out fonts, palette, spacing, and product cards. Regenerate until it feels right.
SEO that ships with you.
Server-rendered pages, clean URLs, automatic sitemap, Open Graph + Twitter cards, structured data for products and reviews, and a built-in audit.
An admin you can live with.
Products with variants, categories, orders, coupons, returns, reviews, analytics, staff, plan and usage — one clean dashboard, none of the noise.
Fully branded. Fully isolated.
Each store gets its own subdomain at {store}.b2roll.com, optional custom domain, and physically separate data — no shared rows, no leaks.
Checkout, unceremonious.
Guest checkout, cash on delivery, and card payments out of the box. Coupons and discounts handled at the cart, with rules you can read.
Connect once. Ship everywhere.
b2roll plugs your store straight into the couriers your customers already trust — no spreadsheets, no copy-pasting tracking numbers.
The status page stays on your storefront.
Live courier status, synced from your integrated partners — rendered in your brand, on your domain. Your customer never has to leave.
- Branded to your store · no third-party tracking URLs
- Five-stage timeline · syncs with all couriers
- Both merchant and customer see the same source of truth
Ten storefronts, edited, not invented.
Pre-built templates designed by a real design team — pick one, recolor, swap fonts, and replace the imagery. The system holds.
made well.
BRAVE.
BUY.
de Laine
Linen.
House
at night.
storefront,
a feature.
boutique
In good company.
A few of the 1,240+ tenants running their entire e-commerce on b2roll — branded, isolated, courier-ready.
"Ordered Monday, delivered Tuesday. The SMS updates were calmer than the order itself."
"The store reads like the brand. I forgot I was checking out on a platform."
"Tracking lives on their site, in their voice. No third-party page to chase."
"We launched on a Wednesday, took our first orders on Thursday. For the first time, the platform didn't feel like the bottleneck."
Three plans, unsurprisingly.
Start small, grow into Growth, talk to us only when you need to. Every plan ships with delivery, tracking, and SMS — these are not upsells.
- 500 orders/month
- 3 staff seats
- 1 template
- Trial 14 days
- 5,000 orders/month
- 10 staff seats
- All 10 templates
- Custom domain
- Unlimited orders
- Unlimited seats
- Dedicated success
- SLA & SSO
Answered, before you ask.
The things every founder wants to know before they apply. Still curious? Drop it in the form.